Recent Articles

How People Search for Businesses

January 28, 2015
viewing web sites on a tablet

Online search plays a crucial role in today’s local business success. Businesses that are well positioned in the search engine results pages, or SERPs,  for the various search engine’s such as Google, Bing and Yahoo will benefit the most as they have increased visibility, more brand exposure and an opportunity to sell their products or…

Read More

Phonebook Advertising is Dead: Why Online Marketing is the Best Option for Local Businesses

January 16, 2015
phone book

Businesses With the expansion of internet advertising in the past few years, the phonebook has become a dying product. However, the creation of the search engine has surpassed the phonebook in all of those categories. The internet is now a much more popular medium for advertisement of businesses of all sizes. Even local business owners…

Read More

Components of a Good Logo for your Website

January 12, 2015
Cake Audio logo

Fundamental aspects of  good logo design A good logo. Every business wants one, and whether you are building a business or considering a remodel of your company’s current image, there are a few things to know and consider. Your business is made up of three branding elements, that is, the image that represents your company…

Read More

4th of July Events Near You

July 2, 2014

If you are like many other busy individuals out there who haven’t nailed down some plans for this 4th of  July, don’t fret! If you live in or in the surrounding Liberty Lake area, you are in for a treat! First Launch This year, some new activities and events will be taking place in this…

Read More

How to Market Your Business through Pinterest

April 23, 2014

Whether you’re a business trying to promote your product, a teacher looking for classroom activities, a mom teaching herself how to plant a garden, or a single guy looking for easy dinner-for-one recipes, Pinterest has a lot to offer.  Since its creation in 2010, the visually based platform has grown to over 70 million users. …

Read More

Utilizing Facebook for Business Promotion

April 16, 2014

With 1.4 billion people on Facebook worldwide, it doesn’t take  much to recognize the endless possibilities that utilizing the Facebook can provide for marketing your business.  A 2013 poll revealed that of that 1.4 billion people, 728 million sign into their Facebook account daily, a 25% increase from 2012.  With the gender breakdown being roughly…

Read More

Marketing on Instagram

April 9, 2014

Although it’s only a little over 3 years old, Instagram has made a significant mark in the world of social media.  With over 150 million unique users producing over 1 billion “likes” each day, Instagram is a social media platform worth noticing.  With its simple interface and easy to use “feed”, it’s an application that…

Read More

Top Social Media Websites

April 2, 2014

Everyone has heard the phrase “Social Media”.  Recent statistics shows that 58% of the world’s population utilizes some form of social media.  The average American spends at least 7.6 hours on social media a month.  We all know the big ones: Facebook, Twitter, LinkedIn, Pinterest, Google+, and Instagram.  But knowing what each of these does,…

Read More

Marketing Your Small Business Through Twitter

March 26, 2014

As the second largest social media platform, Twitter has made it’s mark housing over 200 million members tweeting 400 million plus tweets every day.  While it may seem that Twitter is designed for the famous, the politically associated, or the most popular brands and labels, such is not necessarily the case.  Twitter has proven to…

Read More

How to Get the Most from Customer Reviews

March 19, 2014

If you work in any kind of customer service industry, you’ve been there before: dealing with a customer who is unhappy with the quote they’ve been given or can’t understand why their outrageous expectations can’t be met.  Customer service is the most fickle aspect of owning a business and yet, it’s also the most important.…

Read More