Recent Articles

Why reinvent the wheel? How stock vectors and a good eye for design can drastically shorten production time.

September 20, 2015
sample of vector images for web designers

With the advent of modern display technologies, such as the Apple’s retina display, web designers are faced with the issue of having their images that were previously saved at a lower, usually 72ppi resolution, become distorted on such screens. To deal with this issue, we have to resort to vector graphics. Vector images, or scalable…

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A Definitive Guide to Google Penalties – What Business Owners Need To Know

August 19, 2015
Avoid Google penalties

Google penalties have become feared by many online marketers over the years. Google is working overtime to improve the quality of the results given to any specific search query. In doing so, they have eliminated a lot of poorly built websites and websites that are of little worth to consumers. Now, the Google spam team…

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What Is SEO and Why Does My Business Need It?

July 8, 2015
What is SEO According to Google

SEO is an acronym meaning – Search Engine Optimization. In other words – positioning a website or web page so that it will be found when someone searches using keywords that are most relevant to the content found on that site or page. As a business owner, YOU NEED SEO IF: 1) You want more…

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How Participating in Your Local Community Can Help Your Business

May 19, 2015
2012 - Community - Elementary School

Business owners are always encouraged to get involved in the affairs of the local community in which they are operating. It is always important that your business is seen as a part of the community, making positive contribution to the people that you serve. These are the buyers that keep you in business and make…

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Why Customer Reviews are Important for Local Business Rankings

April 23, 2015
Conversation Bubbles

Customer reviews are now an integral part of any online business, especially local. Reviews are the reference point and trust factor when a customer is considering your product or service. They therefore, need to be an honest representation from past buyers in order to establish credibility. It goes without saying, that negative reviews will negatively…

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Google's Mobile Friendly Update: Is Your Website Ready?

April 7, 2015
mobile friendly vs non-mobile friendly

One of Google’s biggest updates will begin to roll out on April 21st, in which the mobile-friendliness of websites will become a huge part of its search algorithm.  Google has stated that the upcoming mobile-friendliness based update will be bigger than the Panda and Penguin updates, so expect it to have a significant impact on…

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Is Social Media Marketing Right For Your Business?

March 25, 2015
video logo

Social media has evolved dramatically over the last several years. From a mere social networking tool or even recreational tool over decade ago, to powerful business optimization tools; social media has been steadily increasing its presence and role in the business arena. The increasing trend towards the integration of the social media tools into the…

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How to Convert Your Website Visitors Into Paying Clients

March 17, 2015
increasing conversions graph

The landing page is the most important factor in online advertising, therefore, it is important that it contains highly specific information that will convince and convert buyers to take a particular action. This can generally be transactional or informational. If you are designing landing pages, then one term that will be at the top of…

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Benefits of Google Plus for Businesses

March 6, 2015
google plus button

Changes to the way that local businesses advertise are coming rather quickly and differ greatly from past and even current methods. Google Plus is a great service that local business can use to spread the word about their products or services in a quick and effective manner.   Why Businesses Should Use Google Plus There…

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Best Business Advertising Strategies in 2015

February 4, 2015

Many business owners are asking themselves, “Where do I need to advertise in order to reach my target clientele?”. While there are a lot of options available, the answer is not so straightforward. There are a lot of variables that go into promoting your business and ROI should be at the top of that list.…

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