Recent Articles

Have a Great Idea for an App? Here's What You Should Do…

October 3, 2016

When Apple released its first iPhone in 2007, few people knew what a “smartphone” even meant. A device with internet capabilities? Sure, that made sense. But applications available for download with endless possibilities, manufactured to accomplish tasks and find information we only knew previously via a web browser (and, for older generations, a library)? Revolutionary.…

Read More

Marketing Your App

September 26, 2016

Unless it is a viral game (like Pokemon Go), or an everyday app much of the population uses (Facebook, Instagram), so much of iTunes and Google Play applications go unseen outside of the download pages. Mobile applications have transformed society in a many ways, which can spark a healthy competition between small businesses to build…

Read More

Three 2016 Inventions That Are Worth Investing In

September 19, 2016

Modern technology is an incredible thing. Here’s a sneak peak into some innovative designs you perhaps have never thought could exist. Thanks to the smartphone, many of these new ideas can be managed and personalized on a device you use every day, allowing you to integrate them into your every day life. USBIDI The smart…

Read More

Dos and Don’ts for Your Loyalty Program

September 12, 2016

“Hello, would you like to sign up with our Reward MyPoints Credit Card today? It will take 5% off your next purchase and it is free.” Customer (reluctantly): “Uh… sure.” “Okay, excellent. Here are the forms; please fill them out thoroughly and customer service will assist you when you are finished.” This situation can be…

Read More

What Does a Mobile App Truly Cost?

September 6, 2016

The general purpose of funding a mobile app is to create a return-on-investment. It is one of the most common and costly marketing configurations entrepreneurs who have a service or product they desire to make accessible to consumers can build. But an application is useful not just because a customer will pay anywhere from $0.99…

Read More

How do Facebook Ads Even Work?

August 27, 2016

You may have heard that Facebook ads are capable of having a high return-on-investment value. While this can be true, many are unaware of the science behind how Facebook has the ability to deliberately and strategically grab the attention of its users. For example, have you ever scrolled through your news feed, refreshed the page,…

Read More

Why and How You Should Use eCommerce

August 22, 2016

This is a day in age where society opens up a laptop, and not a phone book, when they need to buy or find something. If you have a store and products that you are proud of, then you have probably considered developing an online store or installing an eCommerce plugin to your pre-existing site.…

Read More

Internet Ads That Are Worth the Cost and Why

August 15, 2016

For marketers everywhere, the question asked when considering advertising a website is, “how much can we afford to spend?” Marcus Andrews of Hubspot writes that this is the wrong question to ask. Instead, he says entrepreneurs should be asking, “for every dollar I spend, how much will I get back?” While this can seem immeasurable…

Read More

Social Media Demographics You Should Probably Know About

August 8, 2016

Have you ever wondered the purpose and driving force for which each social media network is utilized? Whether LinkedIn is your main game, scrolling through Tumblr is your favorite pastime – or maybe you just use them all – most of us feel confident in one or more, assured that what we are posting will…

Read More

Is It Time To Update Your Website?

August 1, 2016

Like many world-renowned giants, many of the largest corporations we see in 2016 had small, humble beginnings. Today, you may see your business in a similar light, dreaming of a bigger tomorrow. So, you try to go cheap on as many things as your can. Trying to take off with a free website that a friend or family member offered…

Read More