Recent Articles

What Does a Mobile App Truly Cost?

September 6, 2016

The general purpose of funding a mobile app is to create a return-on-investment. It is one of the most common and costly marketing configurations entrepreneurs who have a service or product they desire to make accessible to consumers can build. But an application is useful not just because a customer will pay anywhere from $0.99…

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How do Facebook Ads Even Work?

August 27, 2016

You may have heard that Facebook ads are capable of having a high return-on-investment value. While this can be true, many are unaware of the science behind how Facebook has the ability to deliberately and strategically grab the attention of its users. For example, have you ever scrolled through your news feed, refreshed the page,…

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Why and How You Should Use eCommerce

August 22, 2016

This is a day in age where society opens up a laptop, and not a phone book, when they need to buy or find something. If you have a store and products that you are proud of, then you have probably considered developing an online store or installing an eCommerce plugin to your pre-existing site.…

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Internet Ads That Are Worth the Cost and Why

August 15, 2016

For marketers everywhere, the question asked when considering advertising a website is, “how much can we afford to spend?” Marcus Andrews of Hubspot writes that this is the wrong question to ask. Instead, he says entrepreneurs should be asking, “for every dollar I spend, how much will I get back?” While this can seem immeasurable…

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Social Media Demographics You Should Probably Know About

August 8, 2016

Have you ever wondered the purpose and driving force for which each social media network is utilized? Whether LinkedIn is your main game, scrolling through Tumblr is your favorite pastime – or maybe you just use them all – most of us feel confident in one or more, assured that what we are posting will…

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Is It Time To Update Your Website?

August 1, 2016

Like many world-renowned giants, many of the largest corporations we see in 2016 had small, humble beginnings. Today, you may see your business in a similar light, dreaming of a bigger tomorrow. So, you try to go cheap on as many things as your can. Trying to take off with a free website that a friend or family member offered…

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3 Fail-Safe Ways to Get Your App Deleted

July 25, 2016

Smartphone users need only have apps on their device that provide them with specific resources, entertainment, or otherwise, value. If you don’t use it, lose it, right? Yet each time a mobile phone is purged of an unnecessary application, a service feature is abandoned that a developer very well may have spent months meticulously designing.…

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What is Geo-Fencing and How Can Your Company Benefit From It?

July 18, 2016

Sometimes, push notifications can be annoying. They are so-named “push” for a reason, right? Push notifications are truly best utilized when they are sent in respect to a user’s location, promoting valid content at convenient times. An accurate and well-placed advertisement can go a long way; and push notifications do just that – not only in content, but in…

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Words of Wisdom from Successful Entrepreneurs

July 11, 2016

The most well-known and successful entrepreneurs all began the same way: they had an idea, and they did absolutely anything it took to see it through. They are inspirations in human form showing us all the rewards of never giving up and overcoming opposition. But let’s face it, no matter what your goal is – we are all,…

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How to Advertise on Social Media

July 5, 2016

Facebook. Twitter. Snapchat. Pinterest.   Vine. Periscope. Instagram. Tumblr. Storytelling is a huge part of what it means to be human. These networks are the contemporary platforms we use to tell others who we are. Today in 2016 we are experiencing a culture shift in how human beings interact, tell stories, and especially market. The new platform…

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